Smart Buildings Campaign
Deliverables consisting of social posts, video, ebook, and website to support a company’s Smart Buildings Campaign
DESCRIPTION
This company is a newly emerging leader in Smart Building technology. In order to position ourselves in the market and get ahead of competitors, we created a Smart Buildings campaign to increase awareness and drive engagement with our content. This campaign would include an ebook, a webinar, and an event. There would be supporting materials and assets such as social posts, an infographic, a video, and a website.
GOALS
Create content and assets that increase awareness of Smart Buildings and the products the company sells in relation to them.
Design materials and collateral supporting the campaign, aligning with brand guidelines.
Use key messaging and language that aligns with the brand’s needs and identity.
DESIGN
Style
Social Strategy
To promote our ebook and infographic, we developed and created a social strategy in an effort to drive traffic and awareness to these resources.
Campaign Strategy
Our two main assets for this campaign included an ebook and an infographic, both explaining the growing market of Smart Buildings and how they relate to our products.
Digital Strategy
On the digital side, we created a website for our Smart Building event and produced a video surrounding the topic, positioning us as a market leader and getting ahead of competitors in the field.